Tofutti wins 2012 Prepared Foods magazine Excellence in Innovation Award – Retail

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Official Press Release:

Tofutti Brands, the company that pioneered delicious dairy-free alternatives to milk products , is excited to announce their first place win in this year’s Prepared Foods Magazine Excellence in Innovation Awards – for retail on September 10th at the Ritz-Carlton Palm Beach. Tofutti was chosen for the new and improved “The Hooray Bar.”

“The Hooray Bar” is soy-based, cholesterol and dairy-free with zero trans fats. Created to appeal to diabetics, the lactose intolerant, vegan and kosher consumer, this novelty stick is heart-healthy and a natural choice for the calorie conscious. “The Hooray Bar” is a guilt-free frozen dessert with a creamy, rich vanilla center, covered in succulent chocolate and loaded with crispy brown rice crunch. A frozen dessert sweetened by 100% all natural, zero calorie stevia.

The award, a crystal trophy, was presented to CEO & Founder, David Mintz, and the American Egg Board, who sponsored the event, made a $2,500.00 donation in Tofutti’s name to the Culinary Arts program at Johnson and Wales.

The Excellence in Innovation Awards serves to recognize and celebrate exceptional and innovative product development teams for their work on exciting new products. Judges evaluate the innovativeness and challenge formulation of the product before granting the award.

“Tofutti extends its deepest thank you to Prepared Foods Magazine and the American Egg Board for their recognition of the Hooray Bar. We are honored and humbled by this prestigious award and will continue to deliver cutting-edge dairy-free products to consumers” said David Mintz, CEO and founder of Tofutti Brands.

A full report on the winning products will appear in the October 2012 issue of Prepared Foods Magazine.

www.preparedfoods.com/Innovation

– RUBENSTEIN PUBLIC RELATIONS –

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Tofutti Brands Introduces Dairy Free Ricotta Cheese

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Official Press Release:

Tofutti Brands, the company that pioneered delicious dairy-free alternatives to milk products, has introduced “Better Than Ricotta Cheese,” First of its kind, milk-free and cholesterol-free product that rivals ricotta cheese in flavor and texture.

Answering the call of millions of people who do not consumer dairy products, Better Than Ricotta is a healthful and mouth-watering soy-based ingredient for use in such popular dishes as ravioli and stuffed shells.

The company has also added to its line of dairy-free prepared pizzas – Pomodora Ricotta on Delicious Whole Wheat Crust, Classic White Ricotta with Mozzarella on Thin Crust, Classic Mozzarella on Delicious Thin Crust, Fresh Garden Vegetables on Delicious Whole Wheat Crust and Apple Pie Pizza on Delicious Whole Wheat Crust. This new line of pizzas uses non-hydrogenated, dairy-free Better Than Ricotta Cheese and Better Than Mozzarella Cheese. Each package comes with two individually wrapped pizzas, which are microwaveable and convenient to make for lunch, snack or dinner.

“Better Than Ricotta is a revolutionary, dairy-free product that is equivalent if not superior to ricotta cheese,” states David Mintz, Founder, Chairman and CEO of Tofutti Brands. “Better Than Ricotta took several years in the making, and we are excited to share this innovative dairy-free alternative to customers who crave the taste and texture of ricotta cheese in their pastas and dishes, but have been unable to do so either due to lactose intolerance or other dietary needs. Our mission is to develop delicious milk-free alternatives for all popular dairy products. We are committed to continue setting the gold standard for milk-free foods, so everyone can enjoy delicious dishes without dairy. Better Than Ricotta is a result of that ongoing mission.”

In addition to being a healthful substitute for the more than 50 million lactose intolerant Americans, Better Than Ricotta is also kosher, cholesterol free and free of butterfat, making it an excellent option for those who are health or weight conscious.

– RUBENSTEIN PUBLIC RELATIONS –

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