Starting out as a Kosher caterer and restaurateur, Tofutti Brands founder, David Mintz, needed to satisfy his Kosher orthodox Jewish customers with delicious dessert choices. This is where he came face to face with a dietary problem. His menu offered meat entrees, which automatically prohibited him from serving dairy desserts.
So not only did he go down a road less traveled, David went a road never traveled. He turned to soy to sweeten the deal. With determination and sheer will, David went and still goes where no man has gone before.
I wake up every morning grateful, happy and ready to face new challenges. Many more mornings than I wish for, I awaken at 3:00 or 4:00am to head to a plant to oversee production. Quality control is huge and for me it is almost everything. Each product is like my baby and you don’t simply hand over your infant! I can’t no matter how hard I try or how skilled the people are on my team (and they are), I just can’t seem to let go. I simply just have to see it for myself. The product’s consistency, texture and taste are so very important to me.
We are not fake dairy we ARE LIKE dairy for millions and millions of people! Tofutti is their only option, a chance to eat like everyone else. I take that very, very seriously.
My passion is nutrition and food. What can I say? I have no excuse, so I don’t try to make one, I am what I am. 60 – 90 million Americans are allergic to dairy or are intolerant. Then there are those who choose to be dairy-free for religious reasons and still those who choose for health to be gluten free, vegan, vegetarian or cholesterol free. I am committed to them first and foremost.
After 30 years David still creates, invents and feeds the world one soy bean at a time.