1. Why should I buy Tofutti products?
First, let’s discuss why you need a soy-based, nondairy food product.
Here are some of the more important reasons why.

A) General
1. Health food category is growing by double digit percentages
    each year.
2. Dairy free and soy-based foods are part of that category, and
    therefore appeal to a large and growing consumer audience.
3. Tofutti soy-based, dairy free foods are unique, value added,
    upscale specialty foods.
4. Tofutti is an excellent tasting, premium, one-of-a kind healthful
    alternative category product.

B) Health
1. Dairy Free-Lactose Intolerance
    a. Over 70 million Americans-one out of five are allergic to dairy,
         ranging from mild symptoms to life threatening allergy.
    b. Target ethnic groups-African and Asian Americans, Hispanics,
         and Jews.
    c. Lactose intolerance tends to increase with age, affecting the
         fastest growing segment of our society.
    d. Certain medical conditions, such as asthma, kidney dysfunction,
         and autism require dairy free diets.
2. Cholesterol Free-Cardiovascular Disease
    a. Heart disease is the leading cause of death in America.
    b. Over 50% of all adult Americans have cholesterol levels
         considered too high by the American Heart Association.
    c. One in six adults in the U.S. already suffer from some form of
         cardiovascular disease.
    d. Reducing cholesterol in one’s diet reduces the chance of
         cardiovascular disease.
3. Soy Based-Alleviates Other Medical Conditions
    a. Tofutti products are rich in soy protein.
    b. Diets rich in soy have been shown by medical studies to
         lessen the occurrence or alleviate the symptoms of
         osteoporosis, menopause, and certain types of cancers.
    c. Recent FDA approval of health claims for soy-based products.
    d. Consumer concerns over certain diseases associated with dairy.

C) Life Style
1. Kosher Parve-Religious Dietary Laws
    a. Certain ethnic and religious groups, such as Jews, Muslims,
        and Seventh Day Adventists observe the Kosher dietary laws.
    b. Parve is the highest form of Kosher.
    c. Kosher indicates to most consumers a healthier, better
        quality product.
2. No Animal Products-Vegetarians or Veganism
    a. Those individuals who observe a vegetarian diet has been
         increasing dramatically every year.
     b. Because of concern over ethical or dietary issues, this
         consumer group stays away from dairy products.
    c . Vegetarians are a highly organized and vocal consumer group.

D) In conclusion, why Tofutti?
1. Product quality and taste
2. Quality control
3. Product durability
4. Product innovation
5. Company stability
6. Brand name recognition
7. Category leader