24. How come some Tofutti products use NutraSweet?

While Tofutti products are always dairy free, we always try to take into account other health concerns that consumers might have. One such concern is the consumption of sugar, or any sugar type product. By some estimates, there are perhaps 10-20 million people in this country with a sugar problem, such as diabetes or hyperglycemia, for whom the consumption of sugar in any form, even natural, could be harmful if not fatal. While for some people in the health food community the use of artificial sweeteners is not politically correct, for those with a sugar problem it is an absolute necessity. The reason we came out with no sugar added products that use NutraSweet is to accommodate their needs. More recently, the popularity of the Atkins, or low carb diet, has pushed the usage of NutraSweet even higher.

Currently, our no sugar added products consist of: fat free Chocolate Fudge and Coffee Break Treat stick novelties, chocolate coated Hooray Hooray Bars, chocolate coated Delights, Vanilla Cuties, and pints.