Official Press Release:
Tofutti Brands, the company that pioneered delicious dairy-free alternatives to milk products , is excited to announce their first place win in this year’s Prepared Foods Magazine Excellence in Innovation Awards – for retail on September 10th at the Ritz-Carlton Palm Beach. Tofutti was chosen for the new and improved “The Hooray Bar.”
“The Hooray Bar” is soy-based, cholesterol and dairy-free with zero trans fats. Created to appeal to diabetics, the lactose intolerant, vegan and kosher consumer, this novelty stick is heart-healthy and a natural choice for the calorie conscious. “The Hooray Bar” is a guilt-free frozen dessert with a creamy, rich vanilla center, covered in succulent chocolate and loaded with crispy brown rice crunch. A frozen dessert sweetened by 100% all natural, zero calorie stevia.
The award, a crystal trophy, was presented to CEO & Founder, David Mintz, and the American Egg Board, who sponsored the event, made a $2,500.00 donation in Tofutti’s name to the Culinary Arts program at Johnson and Wales.
The Excellence in Innovation Awards serves to recognize and celebrate exceptional and innovative product development teams for their work on exciting new products. Judges evaluate the innovativeness and challenge formulation of the product before granting the award.
“Tofutti extends its deepest thank you to Prepared Foods Magazine and the American Egg Board for their recognition of the Hooray Bar. We are honored and humbled by this prestigious award and will continue to deliver cutting-edge dairy-free products to consumers” said David Mintz, CEO and founder of Tofutti Brands.
A full report on the winning products will appear in the October 2012 issue of Prepared Foods Magazine.
– RUBENSTEIN PUBLIC RELATIONS –