How the “Tofutti” name was born…

What’s in a name? Well, if you’re looking to launch a new company, your business is what’s in a name! And the right name matters. It can sink or swim your company. Choose wisely…

Ashley Poulter of Hearpreneur.com gathered a group successful entrepreneurs and asked them how they named their company. Tofutti’s CEO and founder, David Mintz, is in the mix. Here’s a bit of what David said:

How the “Tofutti” name was born...…I kept at it, trying many different names. Finally one night, at 4:00am in the morning, I jumped out of bed and it clicked. Here at Tofutti the products we make are meant to make people happy. It was then imperative that our name reflected that kind of happiness and joy that our customers felt eating frozen dessert. It was then that the thought confetti came to mind. Confetti is generally used at a party to make people happy and our products, which are made from Tofu, are meant to make people happy. I then merged the two -Tofu and Confetti to come up with name Tofutti! As soon as the name came together it sounded right…

Confetti…awesome!

Check out Our Story for more about how Tofutti came to be and what keeps David going even after all these years!

Via Hearpreneur.com.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • Pinterest

“Do not be afraid to make mistakes” – David Mintz, Tofutti CEO

“Rock bottom is a college education.” Meaning, on the road of life you might make mistakes – happens to everyone. The key is to pick yourself up and keep going. Recently, Investor’s Business Daily talked with Tofutti’s CEO and founder, David Mintz, about this and David insists making mistakes is just part of business.

Here’s an excerpt:

“Do not be afraid to make mistakes” – David Mintz, Tofutti CEO David Mintz, founder of Tofutti Brands (TOF), a pioneer in dairy-free food, said, “Do not be afraid to make mistakes; there is absolutely nothing wrong with making them, as some of the greatest geniuses in business are people who have made many. Making some mistakes is a necessary ingredient in being successful.”

Mintz underscores that failing is crucial for startups. “After seeking the magic formula for nine years, I was ready to throw in the towel every evening,” he said. “Come morning, I would wake up, pick up the towel and continue my pursuit of creating a dairy-free product.”

A couple weeks ago, David spoke to Entrepreneur about “Krazy Garlic.” A Tofutti non-dairy ice cream made with garlic that didn’t catch on with costumers. A misstep, but definitely a learning experience…

Via Investor’s Business Daily.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • Pinterest

Take a minute to clear your head – unplug the smartphone

Today, it’s really hard to unplug your tech, between email, texting, social media, and everything else…we must stay connected! But we also need breaks from it all. U.S. News wrote an article about it, and apparently too much time with your gadgets and the internet can hurt you at the workplace.

Tofutti’s CEO and Founder, David Mintz, suggests you set aside time to unplug and clear your head. It makes you a better worker. U.S. News quoted David for the article.

Take a minute to clear your head – unplug the smartphone A study conducted by TNS Research and Hewlett Packard determined that when employees are distracted by emails and texts, they suffer a larger IQ drop than if they’d smoked marijuana. Many executives are taking note of such findings to adjust their approach to technology. David Mintz, CEO and founder of Tofutti Brands, picks one night a week to turn his smartphone off completely. He uses this night to clear his head and remove himself from his work life. “Taking a break is a good thing for you – smartphones can cloud judgment,” he says. “Clearing your life every once in a while of distractions will make you a better business owner or employee and improve your career.”

We could all take a lesson from David…but Angry Birds is just too much fun!

Via U.S. News.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • Pinterest